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keep the body¨s systems functioning at their optimal levels。 

One significant theory in this grouping was proposed by Clark Hull ��1943��。 Hull¨s theory was 
motivated by both learning theory and motivational thought�察�and his model for behavior was one of 
survival。 Hull assumed that motivation developed to meet the organic needs of the organism�察�
because such a system gives the animal an advantage in the struggle to survive。 This is based on 
the various theories of evolution。 Hull proposed that behavior resulted from three factors�此�

。 What has been learned 
。 The current level of drive 
。 The characteristics of the goal 
Cognitive Theories 

This group of theories involves an expectancy´value construct。 Edward Tolman ��1934�� proposed 
that theories of behavior should be studied as a whole�察�proposing that behavior is molar�察�rather 
than studying it as a function of its ponent parts ��as in a reductionist model��。 Tolman posited 
three defining properties for molar behavior。 

1。 Behavior is always directed toward or away from some specific goal�察�behavior that is 
directed toward a goal is persistent。 
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PSYCHOLOGY AND LIFE 

2。 Behaviors leading toward a goal form a consistent pattern of responses。 Behavior is not 
random�察�but represents the way in which the organism attempts to reach the goal。 
3。 There is selectivity to molar behavior。 The shortest or easiest path to the goal will be taken。 
These three characteristics imply that the organism has some understanding of the goal toward 
which its behavior is leading。 In a word�察�Tolman saw behavior as being ^purposive。 ̄ Further�察�he 
posited cognitive expectancy�察�suggesting that organisms learn that particular behaviors lead to 
particular goals。 Organisms develop an expectancy that a specific set of behaviors will lead to a 
specific goal。 

Achievement and Motivation 

What is achievement�拭�A passable working definition is the development of motives�察�capabilities�察�
interests�察�and behaviors that have to do with performance in evaluative situations。 How does that 
pertain to the average child or adolescent in a realistic format�拭�Achievement is an important 
concept for all of us relative to issues such as�此�

。 Grades during our school years 
。 Scores on college entrance exams 
。 Ability to pass a football or hit a softball 
。 Engaging in appropriate social behavior ��to be popular�� 
These are all examples of achievements�察�but where or how does achievement bee relevant to us�拭�
First�察�it is important for all of us in terms of the need for achievement ��n Ach���察�the degree to which 
the individual strives for success。 The Need for Achievement is based on expectancy theory。 
McClelland explained achievement motivation as the need to perform the difficult as well and as 
quickly as possible。 In 1983�察�Spence and Helmreich identified three factors as contributing to 
achievement tendencies�此�work�察�mastery�察�and petition。 Spence and Helmreich found that females 
scored higher on work and males scored higher on both mastery and petition。 Have your class 
try to determine why。 One reason is that they were well socialized into traditional gender roles。 

Do males and females have any tendency to adhere to specific patterns of motivation�拭�Research by 
Dweck ��1986�� found the girls¨ pattern of motivation differed from that of boys and that very bright 
females showed greater debilitation after failure�察�that is�察�they displayed greater decrements in 
motivation and performance than did other females or any males。 Conversely�察�the brightest males 
showed facilitation following failure。 Dweck posits that lower math achievement for females may 
be at least partially attributable to this difference in motivational patterns because sex/gender 
differences in both math and motivation are greatest among the brightest students。 Dweck also 
found that females show a lower preference for novel or challenging tasks than do males and that 
females are more likely to attribute their failure to lack of ability than are males。 

In addition to the determinants of achievement behavior already mentioned�察�let us look at the 
cognitive determinants of this construct。 Two factors that strongly impact what an individual is 
likely to achieve are the�此�

。 Value placed on achievement of the goal。 An individual¨s willingness to set high standards 
and work to attain them will fluctuate in accordance with how valuable the achievement is 
to them personally。 Obviously�察�value then bees a significant predictor of achievement 
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CHAPTER 12�此�MOTIVATION 

behavior。 

, Expectation of achieving the goal。 When dealing with children and adolescents�察�those who 
expect to succeed usually do and those who do not expect to succeed usually do not。 
Attributional Theories of Achievement 

Rotter¨s ��1954�� locus´of´control model was expanded by Virginia Crandall ��1967�� as follows。 
Individuals with an internal locus of control ��internalizers�� assume that they are personally 
responsible for their success or failures。 Individuals with external locus of control ��externalizers�� 

believe their success´to´failure rates depend on luck or fate�察�rather than on their own effort or ability。 
Crandall feels that an internal locus of control is conducive to achievement。 Individuals must 
believe that their efforts will lead to positive outes if they are to work for success and bee 
high achievers。 Work by Findley and Cooper supported Crandall¨s hypothesis�察�in finding that 
internalizers do earn higher grades and typically outperform externalizers on standard tests of 
academic performance。 

Once we have taken a test or made a decision�察�to what do we attribute our success or failure�拭�What 
sorts of causal attributions do we make�拭�Weiner ��1974�察�1986�� added a dimension of stability to 

Crandall¨s theory。 This dimension states that if you find one specific type of problem to be 
exceedingly difficult for you�察�there is good reason to expect problems of a similar nature also to be 
difficult for you。 If they are�察�it is a stable cause。 bine this dimension with ability�察�effort�察�luck�察�and 

task difficulty�察�and we get the following matrix�此�

Locus of Causality Internal Cause External Cause 
Stable Cause Ability Task Difficulty 
Unstable Cause Effort Luck 

A final issue we need to address regarding motivation is learned helplessness。 Learned 
helplessness deals with patterns of attributions displayed by the individual during explanations of 
achievement outes�察�and the effects of these attributional styles on later achievement。 Dweck et 
al。 found reliable individual differences in the way children react to achievement outes�察�
especially failure。 

Some kids are mastery oriented。 They attribute failures to unstable causes�察�such as insufficient effort�察�
and will increase their effort on the next occasion。 Conversely�察�those children who perceive failure 
as deriving from stable causes often show little expenditure of effort and subsequent deterioration 
of performance on future tasks。 These children seem to give up when they fail and often will not 
attempt a task that they mastered earlier。 Dweck felt this to be a variation of learned helplessness。 If 
failure is attributed to a cause over which the child exercises little control�察�they see little reason to 
keep trying。 They give up before they even begin。 So convinced that they will fail yet again�察�they 
save themselves the effort and do not even begin to try。 They learn to be helpless。 Dweck also noted 
these helpless children were often at the top of their class in earlier achievement。 So what 
happened�拭�Sadly�察�the culprit is often the evaluations of the child¨s work by a teacher。 If a teacher 
praises luck or other unstable factors on success and emphasizes lack of ability on failure�察�children 
will attribute success to luck and failure to a lack of ability。 This is the pattern seen in learned 
helplessness。 If�察�however�察�teachers praise ability on success and emphasize unstable factors on 
failure�察�children will learn mastery orientation。 

233 


PSYCHOLOGY AND LIFE 

234 


CHAPTER 12�此�MOTIVATION 

BIOGRAPHICAL PROFILES 

Clark Hull ��1884�C1952�� 

Clark Hull was born in Akron�察�New York�察�the son of an unschooled farmer。 Hull missed much 
school himself as a child when duties on the farm assumed greater importance than ^book 

learning。 ̄ He attended Alma College�察�intending to be an engineer�察�but having read James¨ Principles 
of Psychology�察�he settled on the study of philosophy and psychology。 In 1918�察�Hull pleted the 
requirements of the Ph。D。 at the University of Wisconsin�察�where he taught until 1929�察�when he 
moved to Yale�察�where he remained until his death。 

Hull is perhaps the most significant contributor to the grand era of learning theory in America 
during the 1930s and 1940s。 His particular theory involved a sophisticated mathematical system 
that took full advantage of the hypothetico´deductive method�察�generating more empirical research 
during the 1940s and 50s than all peting theories of learning bined。 Hull¨s theoretical 

system is presented in both Principles of Behavior ��1943�� and A Behavior System ��1952��。 He was 
president of the American Psychological Association in 1936。 

David McClelland ��b。 1917�� 

David McClelland attended Wesleyan University and the University of Missouri before earning his 
Ph。D。 at Yale in 1941。 He returned to teach at Wesleyan�察�then Bryn Mawr�察�Harvard�察�and Boston 
University。 McClelland¨s research and theoretical work on human motivation�察�particularly 
regarding achievement and power�察�has influenced an entire generation of research psychologists。 
Additionally�察�his research�察�and that of his colleagues�察�has been applied to many social contexts�察�
including industry and the study of problem drinking。 McClelland has authored a number of 

books�察�including The Achievement Motive ��1953��。 

Abraham Maslow ��1908�C1970�� 

Maslow received his Ph。D。 at the University of Wisconsin in 1934�察�having studied under Harry 
Harlow。 He taught at Wisconsin for a year�察�followed by appointments at Teacher¨s College of 
Columbia University�察�Brooklyn College�察�and�察�finally�察�Brandeis University�察�where he spent most of 
his academic career。 Maslow moved to Menlo Park�察�California�察�in 1969 as a resident fellow of the 
Laughlin Foundation。 

Maslow is considered one of the foremost spokespeople of humanistic psychology�察�and was 

founder of the Journal of Humanistic Psychology。 He is best known for his theory of motivation�察�and 
the concept of a hierarchy of needs�察�ranging from basic survival needs to the need for self´
actualization。 His influential works include Toward a Psychology of Being ��1962�� and Religion�察�
Values�察�and Peak Experiences ��1964��。 He served in 1968 as president of the American Psychological 

Association。 

235 


PSYCHOLOGY AND LIFE 

TIMELINE 

Yea Event 
r 
19141918 
World War I was fought。 
1929 The Great Depression in America began。 
1938 Henry Murray postulated that many human behaviors are motivated by 
the ^need to achieve�察院�an internal tendency to strive for success。 
19391945 
World War II was fought。 
1943 Clark Hull�察�a psychologist at Yale�察�proposed that

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