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human or nonhuman�察�and to optimize the possible benefits to the participants 
and to society 
D。 Intentional Deception�此�APA guidelines make it clear that intentional deception is justified only if�此�
1。 The study has sufficient scientific and educational importance to warrant 
deception 
2。 There is no equally effective alternative to deception 
3。 Participants are not deceived concerning aspects of the experiment that would 
affect their willingness to participate 
4。 The deception�察�and the reasons for it�察�is fully explained to the participants at 
the conclusion of the research 
E。 Debriefing 
1。 At the conclusion of participation in an experiment�察�each participant must be 
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PSYCHOLOGY AND LIFE 

told the rationale for the experiment。 This debriefing gives the participant an 
opportunity to learn about psychology and themselves�察�and allows them to 
appreciate more fully their experience in the experiment。 

F。 Issues in Animal Research�此�Science�察�Ethics�察�Politics 
1。 The benefits of animal research include�此�development and assessment of drugs 
that treat anxiety�察�mental illness�察�and Parkinson¨s disease�察�knowledge about 
drug addition and neuromuscular disorders�察�and possible treatments and 
cures for AIDS。 Animal research not only benefits humans�察�but has led to many 
important vaccines for animals as well。 
2。 Despite these acplishments�察�some believe that it is immoral and 
inappropriate to use animals in research。 
a�� Animals cannot be informed about the nature of the experiment and 
thus cannot give their informed consent�察�as the APA requires with 
humans。 

b�� Because of the sensitive nature of the debate and the fact that animals 
cannot give informed consent�察�reasoned proponents of animal rights 
create a moral context in which individual researchers must judge 
their research under the highest level of passion and scrutiny 

c�� Just as it has for human participants�察�the APA has set strict guidelines 
for the treatment of nonhuman participants。 These guidelines state 
that�此�

��i�� Facilities for nonhuman participants must be adequate in 
size�察�be well maintained�察�and have qualified staff 
��ii�� The health of the animals and their general well´being must 
be monitored 
��iii�� Every effort must be made to minimize pain and disfort 
for the animals 
��iv�� Alternative�察�less stressful procedures�察�such as puter 
modeling�察�must be used whenever possible 
V。Being a Wiser Research Consumer 
A。 One goal of Psychology and Life�察�16th Edition is to help your students bee more critical 
thinkers。 Critical thinking goes beyond the information given and delves beneath slick appearances�察�
with the goal of understanding substance without being seduced by style。 Some general rules to keep 
in mind to be a more critical thinker include�此�
1。 Avoid the assumption that correlation equals causation。 It does not。 
2。 Be sure that critical terms and concepts are operationally defined so that you 
can be sure of their meaning 
3。 Before seeking confirming evidence for a theory�察�look for disconfirming 
evidence。 Confirming evidence is easy to find when you are looking for it。 
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CHAPTER 2�此�RESEARCH METHODS IN PSYCHOLOGY 

4。 Always seek alternative explanations that explain results more simply or 
pletely�察�especially when researchers have a stake in the proposed 
explanation。 Occam¨s Razor is a rule of thumb that proposes that 
parsimonious�察�simple explanations are preferable to plex ones。 
5。 Be alert for signs that personal biases may have distorted the research process 
and findings 
6。 Be suspicious of simple answers to plex problems 
7。 When confronted with claims that something is more effective�察�better�察�or 
superior�察�be sure that you understand to what it is being pared 
8。 Maintain an open mind and a healthy skepticism。 All conclusions are subject 
to revision�察�and some truly novel�察�bizarre ideas will be correct。 
9。 Challenge authority that is unjust�察�values opinion over evidence�察�and is not 
open to constructive criticism 
10。 Of course�察�all of these suggestions should be applied to your reading of 
Psychology and Life� �

27 


PSYCHOLOGY AND LIFE 

DISCUSSION QUESTIONS 

1。 What role does the scientific method play in contemporary psychology�拭�What are the limitations of 
the scientific method�察�and are there any better alternatives available�拭�Students are often skeptical of 
the scientific method and are eager to point out its flaws�察�such as the slow incremental progress it 
generates�察�its reliance on measurable phenomena�察�its susceptibility to experimenter biases�察�and its 
sterile methodology。 Students often fail to realize�察�however�察�that�察�although it may be flawed�察�the 
scientific method is the best tool we have to generate valid�察�reliable knowledge and that it has 
provided us with a wealth of discoveries。 
2。 What psychological principles have bee part of the larger culture�察�have penetrated our thinking 
and language�拭�Psychological principles permeate advertising�察�marketing�察�television�察�movies�察�sales�察�
self´help books�察�fashion�察�politics�察�and folk wisdom�察�to name a few�察�but students are often unaware of 
this influence。 Pointing out this influence is a good way to keep your students¨ interest。 For 
example�察�the concept of ^psychological stress�察院�so prevalent in our cultural landscape�察�was rarely 
mentioned 50 years ago。 
3。 Ask your students how many of them believe in determinism。 Then ask them many of them believe 
in free will。 Insist that they cannot have it both ways。 You will be surprised to find that many�察�if not 
most�察�students believe in free will。 This is a terrific discussion starter�察�because it conflicts with one 
of the fundamental assumptions of science and psychology�Cdeterminism。 You might ask your 
students what science can hope to reveal if the world is not determined。 You might also suggest 
that what feels like free will to us may be thinly disguised determinism。 This simple discussion is 
often enough to change the manner in which students view themselves and the manner in which 
they view those around them。 
SUPPLEMENTAL LECTURE MATERIAL 

The Ethics of Animal Research 

The use of animals in research is a controversial topic�察�and one certain to generate animated class 
discussion。 One reason that it is controversial is that it touches on fundamental values�察�attitudes�察�and 
ethical and moral issues。 Psychologists are interested in these issues from both a scientific and a human 
perspective。 As scientists�察�psychologists may ask why others are so emotionally captivated by the issue�察�
why some individuals seem more concerned with protecting animals than with protecting humans�察�why a 
secure life in a cage is worse than an uncertain life in the wild�察�and what scientific justification there is to 
preclude research on animals。 As humans�察�psychologists may be moved by passion for caged animals�察�
feel empathy at the animals lack of understanding of what is happening to them�察�and be morally convinced 
that researchers have no more right to force an animal to participate in research than they do in forcing 
humans to participate。 

Of course�察�there are no easy answers to these questions�察�but there is an interesting way to view animal 
research that many people have not considered。 Animal research benefits humans to the extent that 
findings from research with them are generalizable to humans。 Because of this problem of transfer of results 
from animals to humans�察�the most beneficial research is often done on animals that are most closely related 
to humans�察�such as chimpanzees。 For example�察�much research on FHV and ADDS is done on monkeys�察�
because their immune systems function much like humans and because they are susceptible to a virus�察�SIV�察�
that is closely related to FHV。 These monkeys�察�however�察�share 99 percent of their genetic material with 
humans。 If the reason that we do not use humans in some types of research is because it is unethical�察�it 
would seem that the more closely an animal was related to humans�察�the less ethical it would be to use them 
in similar research。 An argument can be made that the more closely an animal is related to humans�察�the 
more like a human it should be treated。 According to this reasoning�察�chimpanzees should be treated like 
human participants。 Thus�察�there is a quandary between how generalizable animal research is to humans 

28 


CHAPTER 2�此�RESEARCH METHODS IN PSYCHOLOGY 

and how much like humans animals should be treated。 What do your students think about this line of 
reasoning�拭�

Experimental Design 

The overarching goals of the following exercise are to demonstrate how psychology and the scientific 
method can be used to address issues that interest your students�察�to teach them how them how the concepts 
they are learning influence experimental design�察�and to impress on them an appreciation for the challenges 
faced by experimental psychologists。 Lead your class through the process of designing an experiment。 Start 
with a hypothesis generated through brainstorming by the class。 Allowing your students to provide the 
hypothesis ensures that it will interest them and that they will stay engaged。 Students may start with topics 
such as alien abduction�察�crop circles�察�and the Loch Ness monster。 Wele this�察�as it gives you a terrific 
opportunity to talk about alternative explanations�察�existence proofs�察�and the fact that some topics�察�such as 
the proof of the existence of God�察�remain firmly outside the boundaries of science。 The scientific method is 
not a panacea�察�it is a highly structured method for testing measurable factors and relationships。 After your 
class has agreed on an issue to test�察�lead them toward a consensus�察�testable hypothesis about the issue。 
Once your class has clearly defined a hypothesis�察�lead them through a discussion of possible alternative 
explanations。 Challenge their hypothesis and their beliefs。 Are there other possible explanations that are 
more simple and more likely�拭�What assumptions and possible biases underlie their hypothesis�拭�How 
would the hypothesis ��and their assumptions and biases�� generated by your class be different than 
explanations put forward by people from different cultures and different times�拭�You might want to mention 
that spirit possession was a widely held explanation for mental illness until relatively recently。 After listing 
a number of possible alternative explanations�察�allow your class to suggest a very basic methodology for 
testing the hypothesis and eliminating the alternative explanations。 You might want to give them a head 
start by suggesting the kind of data that they would need to collect to measure the variables of interest。 
Depending on the hypothesis chosen and the sophistication of your class�察�outlining a reasonable 
experiment may be a difficult process。 If the class begins to show signs of overload�察�you can quickly switch 
gears and use the exercise to demonstrate the difficulty in designing and executing well´controlled 
experiments。 

29 


PSYCHOLOGY AND LIFE 

BIOGRAPHICAL PROFILES 

Sir Francis Galton ��1822�C1911�� 

Few psychologists are credited with more firsts than Galton�察�the cousin of Charles Darwin。 A child prodigy�察�
Galton 

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